The brief was to advertise the Lorenzo furniture store’s CashBack offer.
We looked through the stock images and this girl who’s shouting kind of stood out. And the idea for the headline was to be a shout, like the popular “I Want My MTV!” campaign in the 80’s.
In this case, it’s GIVE ME MY CASHBACK!
A playful eye-catching statement to interrupt people while they’re reading the news.
“What? Cashback? What’s this?… Ah-huh, not bad… Maybe i’ll drive down and take a look today.”
And in case you’re thinking there’s a space missing between Cash and Back, well the promotional mechanic was called CashBack, like customers will receive a certain CashBack amount with each purchase. So that’s how the headline went like that.