Noose 3 Ep 9 – Geylang Integrated Resorts

Personally, I feel this is one of the best episodes in this season. Catch it here.

Well, some good news, my sketch about the Geylang IRs became the opening sketch for last night’s episode.

This one was written because the producers, writers and cast had a meeting early this year to discuss what topics to cover and we decided that the IRs are definitely high up on this list.

So it came to us, how the underground casinos at Geylang would react to the IRs by perhaps creating their own version. This was also the period when the Jack Neo fiasco was in the news. So I wrote in a spoof where the gangster shielded his boss, just like Ah Nan did for Jack Neo’s press conference.

If you haven’t seen that, someone on the internet made a metalcore version:

Yes, the interwebs is full of nonsense besides gems like Global Voices (which gives voices everywhere, not just North American or developed countries, a chance to be heard.)

Sigh, this season of Noose is ending. Final episode next Tuesday.

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Classifieds – Chevrolet deals


The idea was to advertise the two different models of Chevrolet cars, playing off one against the other (on-road and off-road), to sell the wide range of exclusive deals at Starsauto. And maybe some families might want to buy both cars because they are Transformers or Chevrolet fans.

Here’s a generic version we ran after some time:

Apologies for the scanning misalignments. But do you notice the difference between these two ads? I feel that the first one’s headline works harder, it’s not just saying that we have great deals, it’s saying that we have MORE great deals.

Creative Warehouse Sale (2007) – brochure

This is an extract from their newsletter in 2007, when I first started out as a copywriter, working freelance at Creative Technology.

During my two months there, I wrote product descriptions and also worked on this annual Creative Warehouse Sale newsletter. I wrote the headlines and body copy.

Fire sale ads like this one involves quite a number of late nights, cross-checking the myriad of product features and most importantly, the prices. Absolutely must not get that wrong.

Noose 3 Ep 8 – New university to be built at Changi Airport since students love studying there

Episode available here.

I wrote the sketch about Changi Airport University after remembering that many Singaporean students like to go there and study during the exam period.

“Since students like to study here, why not build a school right here?! We will be a world-class education hub!”

Noose 3 Ep 7 – Feng Shui master designs lucky underwear for casino-goers


Noose 3 Ep 7 available here.

I wrote the sketch where, because of the Integrated Resorts (read: casinos),  a Feng Shui master has created a popular collection of Lucky Huat underwear to boost the luck of casino-goers.

Also in this ep, someone had the idea to get the talented Michelle Chong to do an impression of Ris Low:

Really spot-on and hilarious.