Classifieds – Chevrolet deals


The idea was to advertise the two different models of Chevrolet cars, playing off one against the other (on-road and off-road), to sell the wide range of exclusive deals at Starsauto. And maybe some families might want to buy both cars because they are Transformers or Chevrolet fans.

Here’s a generic version we ran after some time:

Apologies for the scanning misalignments. But do you notice the difference between these two ads? I feel that the first one’s headline works harder, it’s not just saying that we have great deals, it’s saying that we have MORE great deals.

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