A viral video sometimes gets passed on not because it is funny. But because of what it says to others about you.
The internet-savvy generation prefers to control what they see, when they see it, and if they share a link with their friends, they’re thinking what this link says about them.
So perhaps if you want to create a popular show, you might want to consider the status-flaunting factor of it.
What does this show tell you about its viewers?
And is this show what the viewers want to be associated with?