Another execution of the Singapore Red Cross's holiday poster. A bright spark of an idea from the art director. To get more people to donate blood during the Nov-Dec holidays. But i think the other one was chosen in the end.
Poster for the Singapore Red Cross. (Click to enlarge) As the number of blood donors is traditionally very low during the holiday periods, Red Cross wanted to send out a letter to remind more people to donate blood. The art director came up with the idea of using iconography to get the message across in … Continue reading Red Cross – Festive Season Poster
Proposed ads for National Environment Agency's recruitment campaign, based on the brief of working "behind the scenes".
Copy I did for Singapore Sports Council's "Let's Play" campaign of posters & postcards:
For the Singapore Red Cross. Calling for the rare negative blood-type donors to help replenish stocks in the blood bank.
A full-page self-promotional ad for City Developments Limited. To publicise their eco-friendly efforts... without being too in-yer-face about it. Lol.
SFX - Amazing Race style music ANNCR: Oh they're round the corner, into basement one, full speed! But can they find the only CashCard top-up kiosk in the area before it's too late? Wait, straight ahead, is it there? SFX - Engine sputtering ANNCR: Oh no! They're out of petrol! Female VO: Tired of racing … Continue reading Radio ad for Nets Cashcard online top-up