As an email marketing demo/exercise, I wrote some email copy for a dropshipping company, Maison de Beaute Marseille. The products were the Montpellier Tote, Marseille Leather Tote and The Courier - Men's Leather Messenger Briefcase. These are the products: The Brief The brief is simple. Let's say: promote these 3 products in one tactical email. We … Continue reading Email Marketing Demo (today I learned)
This article is for non-technical people who want to increase visitors from search engines to their webpage. TLDR: Employing basic copywriting principles to attract visitors and adding meta tags in your webpage's HTML. People are scanners Faced with a list of results, people usually scan for words that attract them, or are relevant, before they click … Continue reading How to increase your webpage visitors through free & simple SEO tweaks & copywriting
When someone wants to buy or know more about a product/service/topic, they'll go to a search engine such as Google or Bing. And one of the key factors (some say the most important one) of a successful business or webpage is whether you can get first-page advantage — appearing on the first page of the … Continue reading 4 factors that affect your placing in Google Search
In 2008, I almost died while water-rafting in Sabah with my friend when our little rubber dingy capsized in a muddy brown river that churned us like an egg beater on maximum power. As the rushing river waters swallowed me, my last thoughts were, "I'm going to die here. What a stupid way to die!" … Continue reading Life-changing Experiences
You can download my portfolio here - Soo's copywriting portfolio Some ads and copywriting work that I've done during my years as a copywriter. There are other long-form work that I've left out, like a newsletter for Qatar Airlines, and feature articles for Asiasoft Online's gaming events. Maybe I'll dig them up from my archive.
Some social media posts I wrote for NVIDIA Asia Pacific: During my stint as a community manager/copywriter for NVIDIA Asia Pacific, I had the chance to observe and learn how social media & content marketing was implemented, although I wasn't privy to the really strategic war-room stuff. Just from my observations in the trenches, I … Continue reading Social media for NVIDIA Asia Pacific
Three print ads for the AGD scholarship. I did research on the AGD scholarship and based on the Art Director's choice of a man overlooking the city skyline, I came up with the idea that the AGD Accountancy Scholarship offers not just an ordinary accountancy career, but one that's better than others. The other two … Continue reading Print ads for the AGD Accountancy Scholarship