Another execution of the Singapore Red Cross’s holiday poster. A bright spark of an idea from the art director.
To get more people to donate blood during the Nov-Dec holidays.
But i think the other one was chosen in the end.
Poster for the Singapore Red Cross. (Click to enlarge)
As the number of blood donors is traditionally very low during the holiday periods, Red Cross wanted to send out a letter to remind more people to donate blood.
The art director came up with the idea of using iconography to get the message across in a more attractive and curious way. I wrote the copy. There you have it.
This is the Tresalveo, a condominium near Marymount Road in Singapore.
I came up with the name Tresalveo, a portmanteau of the words Tre (very or thrice) and Salveo (good health or wellbeing). Hence those who live in Tresalveo will be blessed with very good health. 🙂
To sell the idea of an idlyllic, holiday resort-like lifestyle, the tagline reads:
where home is a natural getaway, everyday.
Apparently, a meaningful name does help; according to this news report:
“At Tresalveo, buyers bought 41 out of 60 launched units of the 176-unit development near Jalan Pemimpin for between $902 psf and $1,045 psf.”
And that’s during an economic downturn in 2008!
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