As an email marketing demo/exercise, I wrote some email copy for a dropshipping company, Maison de Beaute Marseille. The products were the Montpellier Tote, Marseille Leather Tote and The Courier - Men's Leather Messenger Briefcase. These are the products: The Brief The brief is simple. Let's say: promote these 3 products in one tactical email. We … Continue reading Email Marketing Demo (today I learned)
This article is for non-technical people who want to increase visitors from search engines to their webpage. TLDR: Employing basic copywriting principles to attract visitors and adding meta tags in your webpage's HTML. People are scanners Faced with a list of results, people usually scan for words that attract them, or are relevant, before they click … Continue reading How to increase your webpage visitors through free & simple SEO tweaks & copywriting
You can download my portfolio here - Soo's copywriting portfolio Some ads and copywriting work that I've done during my years as a copywriter. There are other long-form work that I've left out, like a newsletter for Qatar Airlines, and feature articles for Asiasoft Online's gaming events. Maybe I'll dig them up from my archive.
Some social media posts I wrote for NVIDIA Asia Pacific: During my stint as a community manager/copywriter for NVIDIA Asia Pacific, I had the chance to observe and learn how social media & content marketing was implemented, although I wasn't privy to the really strategic war-room stuff. Just from my observations in the trenches, I … Continue reading Social media for NVIDIA Asia Pacific
Three print ads for the AGD scholarship. I did research on the AGD scholarship and based on the Art Director's choice of a man overlooking the city skyline, I came up with the idea that the AGD Accountancy Scholarship offers not just an ordinary accountancy career, but one that's better than others. The other two … Continue reading Print ads for the AGD Accountancy Scholarship
Another execution of the Singapore Red Cross's holiday poster. A bright spark of an idea from the art director. To get more people to donate blood during the Nov-Dec holidays. But i think the other one was chosen in the end.
Poster for the Singapore Red Cross. (Click to enlarge) As the number of blood donors is traditionally very low during the holiday periods, Red Cross wanted to send out a letter to remind more people to donate blood. The art director came up with the idea of using iconography to get the message across in … Continue reading Red Cross – Festive Season Poster