So the past week I’ve been freelancing as a copywriter for an agency and it’s been great so far.
i like the pace of the work, and the fact that the company provides breakfast and snacks for its staff, and has a great playlist of songs from the 90s, are plus points too.
As a side effect of doing copy, I’m beginning to like writing again. I think it’s largely because of the pace; I mostly finish work and leave the office on time. A change from some previous jobs where I didn’t know what time I’d be working until every day.
With more time for myself, I signed up for an Edx course on digital marketing and started learning at Lynda.com. I think DM is interesting and certainly very relevant, since the first place people look for information is to go online.
The last time I worked in advertising was in 2011, a time when companies had started utilising social media for marketing. There were contests and games on Facebook, I remember a fruit drinks company hired the agency I was in to make a shooting game and I was also assigned to write some comics for their Facebook posts – the comic characters were fruits.
Now, it’s fascinating to see how the business/advertising landscape has changed, there’s a lot more companies on Facebook now, although I think there isn’t as much experimental work now, maybe the marketers are more careful about their ad spend nowadays, or streamlining it on content that’s more relevant to their brand and consumers.
Thinking about how the marketing landscape has changed, I see new buzzwords and terminology: terms like paid media, earned media, and owned media. New ways of classifying channels of engagement with their audience.
The wave is here. Digital marketing, driven by metrics and ways to measure results, is going to be in demand, along with content creation that produces shared value for brands and their fans.