Personally, I feel this is one of the best episodes in this season. Catch it here. Well, some good news, my sketch about the Geylang IRs became the opening sketch for last night's episode. This one was written because the producers, writers and cast had a meeting early this year to discuss what topics to … Continue reading Noose 3 Ep 9 – Geylang Integrated Resorts
Epic is huge! From there, I thought of the Max theme, hence the headline, and subheaders which are all prefixed with "Max", Max Safety, Max Comfort etc.
The idea was to advertise the two different models of Chevrolet cars, playing off one against the other (on-road and off-road), to sell the wide range of exclusive deals at Starsauto. And maybe some families might want to buy both cars because they are Transformers or Chevrolet fans. Here's a generic version we ran after … Continue reading Classifieds – Chevrolet deals
This is the accessories insert which accompanies each Creative Zen Stone mp3 music player in the box. Written back in 2007.
This is an extract from their newsletter in 2007, when I first started out as a copywriter, working freelance at Creative Technology. During my two months there, I wrote product descriptions and also worked on this annual Creative Warehouse Sale newsletter. I wrote the headlines and body copy. Fire sale ads like this one involves … Continue reading Creative Warehouse Sale (2007) – brochure
Episode available here. I wrote the sketch about Changi Airport University after remembering that many Singaporean students like to go there and study during the exam period. "Since students like to study here, why not build a school right here?! We will be a world-class education hub!"
Noose 3 Ep 7 available here. I wrote the sketch where, because of the Integrated Resorts (read: casinos), a Feng Shui master has created a popular collection of Lucky Huat underwear to boost the luck of casino-goers. Also in this ep, someone had the idea to get the talented Michelle Chong to do an impression … Continue reading Noose 3 Ep 7 – Feng Shui master designs lucky underwear for casino-goers